Tongue Tied

I suddenly realised that visitors make my shy :) Please don't go away people, but I hope that nobody expects much from me.

I was just talking to a friend (it's his birthday) and the conversation went around to the new Titan Fastrack watch ad. It involves a collection of watches (CW) in a circle being approached by a solitary watch (SW). SW in a masculine voice says numerous x's. CW in a shrill female voice says 'y' (or my friend would have me believe 'why'). I always thought this ad related to procreation and CW was insisting only on a Y chromosome. My friend on the other hand, believes that the numerous 'xs' utterred are supposed to be 'sex' and CW is actually asking why. It's plausible... but I'm not convinced. It may be that both of us are reading way too much into the ad, but I prefer to see it as a sexist ad that makes little sense. Surely there are easier ways to convey that Titan has new watches for men and women? Maybe it's the same ad agency that came up with 'From 9 to 5 I'm not your fairer or weaker sex', probably believing that it as liberal.